BRAND MANAGER – AUTOMOTIVE
(INDONESIA)
ABOUT OUR CLIENT
Our client, an automotive company is looking for potential candidates to be placed as Brand Manager with details as follows:
JOB SUMMARY
- Position: Brand Manager
- Division: Marketing & Sales
- Location: Indonesia
- Industry: Automotive
FUNCTIONS & RESPONSIBILITIES
Responsible for adapting a brand strategy for a company’s target market, maintaining brand integrity across all Company’s marketing initiatives and communications, and may manage a portfolio of products.
RESPONSIBILITIES:
- Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value
proposition for short and long term plan - Formulate, deploy, and monitor the marketing strategy of the company for advertising and promotion of defined brands maintaining compliance with applicable regulations & company policy
- Create & deploy channel-specific visibility & promotional programs, define merchandising norms, etc., to enhance the brand experience of customers across all touchpoints the brand makes with the customer
- Assist the marketing/sales teams in conceptualization and designing of required communication protocols, creative content/ promotional material for all branding/ advertising initiatives for the market.
- Continuously monitor the market and competitive landscape to evaluate the existing and upcoming
opportunities/challenges, help the marketing team to devise countermeasures to competitor moves,
alter strategy to help company brands gain and strengthen market position. - Contribute to New Product Development (NPD) strategies for future growth of the brands. Especially with reference to developing commercially valid feasibility study outcome
- New product development cross-functional team member or leader
- Market opportunity identification & capitalization – in consultation with the sales and marketing team
- Assist the head of marketing in establishing a robust data analytical aimed at monitoring and tracking the sales performance of the company’s brand through primary and secondary market data analysis
- Support deployment of products, identifying agencies and maintaining pricing per established brand guidelines
- Maintain & grow online/social/e-comm presence & SOV per brand requirement.
- Liaison with PR/media agencies, art designers, copywriters, etc., to formulate promotional/ campaign strategy and material
- Key lead for full portfolio promotional plans
- Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value
REQUIREMENTS:
- Min. bachelor degree in business administration or marketing, or other relevant major
- Fluent in English
- Experienced as a Brand Manager or Assistant Brand Manager
- 6+ years of experience in automotive
- At least 3 years of experience in leading branding for an automotive company/FMCG/other blue-chip
companies - Key relationships with external agencies and publishers
- Briefing & judging creative development
- Effective analysis, interpretation & recommendation based on key brand data (e.g. brand profitability, market information, consumer insights)
- Excellent understanding of the full marketing mix
- Ability to influence and partner with all external stakeholders (agencies, publishers)
- Excellent project manager with a proven record and an understanding of efficient cost control
- Preparing and delivering effective presentations
- Service orientated individual, resilient with a positive outlook Professional, constructive and mature team leadership Balanced judgment and commercial mindset, leveraging fact and intuition in a timely manner
- Demonstrated strong planning and organizational skills to deliver excellence in execution
- Ability to make decisions and apply judgment
- Strong communication skills (both oral and written)
- Creativity to identify alternative approaches and solutions
- A confident manner and the ability to influence and persuade constructively
- Outstanding communication and negotiation skills across various technical levels
- Good interpersonal and social skills
- Self-driven & entrepreneurial
- People skills, project management skills, and analytical skills
HOW TO APPLY?
Directly drop your updated CV / Resume to our consultant.
- Consultant Name: Putri Arimami
- Consultant Contact: putri.arimami@sunrecruit.com
Thank You and Good Luck!
Sunrecruit Indonesia.
People gateway for solutions.
(HEADHUNTERSERVICE, HEADHUNTERDIINDONESIA, HEADHUNTERJAKARTA, HEADHUNTERCIKARANG, JASAHEADHUNTER